Approach to Inbound and Outbound Sales

There’s more than 1 way to generate prospective leads. Sometimes, potential new customers will come to you. And other times, you’ll need to seek them out. Both are valid ways to secure business. And they each have their unique strengths. You can even combine both approaches to maximize your chances of attracting new business.

Inbound and outbound sales involve different paths to building customer relationships. That’s why they each require a different approach. Recognizing the differences between them will help you work with existing and new sales strategies. And understanding the steps involved in each approach will help you make the most of either, or both.

By the end of this course, you’ll be able to:

• Recognize the difference between inbound and outbound sales
• Identify the 5 key steps involved in outbound sales
• Define the 4 key steps involved in inbound sales

Why take this course?

Sales representatives, executives, and managers all need to understand the differences in approach to inbound and outbound sales. This course will help you do just that. It’ll also walk you through the key steps involved in each approach.

10 mins | SCORM | Takeaway Tasks